The wise warrior avoids the battle.
SUN TZUBuild your opponent a golden bridge to retreat across.
More Sun Tzu Quotes
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Know yourself and you will win all battles
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If you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner.
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The supreme art of war is to subdue the enemy without fighting.
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What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
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Appear weak when you are strong, and strong when you are weak.
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Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.
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If there is disturbance in the camp, the general’s authority is weak.
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There are not more than five primary colours, yet in combination they produce more hues than can ever been seen.
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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In the midst of chaos, there is also opportunity.
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Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.
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To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.
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Rewards for good service should not be deferred a single day.
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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
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Who wishes to fight must first count the cost
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So in war, the way is to avoid what is strong, and strike at what is weak.
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Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.
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Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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To know your Enemy, you must become your Enemy.
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There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.
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Hence that general is skilful in attack whose opponent does not know what to defend; and he is skilful in defense whose opponent does not know what to attack.
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Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
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Who does not know the evils of war cannot appreciate its benefits.
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Conform to the enemy’s tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
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The worst calamities that befall an army arise from hesitation.
SUN TZU