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Waiting for the 100 percent right and certain solution leads to delay, indecision, and an inability to execute.

Jocko Willink

Most important of all, he believed winning was possible.
JOCKO WILLINK

Believe Himself Important Possible Win
Take care of your gear and your gear will take care of you.
JOCKO WILLINK

Care Material
And the more you build your will by doing hard things, the stronger your will becomes.
JOCKO WILLINK

Strong Willing Yourself
All animals, including humans, need to see the connection between action and consequence in order to learn or react appropriately.
JOCKO WILLINK

Action Animal Connection Human Learning
Our freedom to operate and maneuver had increased substantially through disciplined procedures. Discipline equals freedom.
JOCKO WILLINK

Discipline Equality Freedom Ourselves
Discipline equals freedom.
JOCKO WILLINK

Discipline Equality Freedom One Liner
The best leaders are not driven by ego or personal agendas.
JOCKO WILLINK

Leadership Virtue
It’s not what you preach, it’s what you tolerate.
JOCKO WILLINK

Deep Tolerance Yourself
Good leaders don’t make excuses.
JOCKO WILLINK

Goodness Leadership One Liner
leadership is the single greatest factor in any team’s performance.
JOCKO WILLINK

Leadership Team
Our egos don’t like to take blame.
JOCKO WILLINK

Blame Ourselves
Calm but not robotic, logical but not devoid of emotions.
JOCKO WILLINK

Emotional Logic Technology
Is this what I want to be? This? Is this all I’ve got—is this everything I can give? Is this going to be my life? Do I accept that?
JOCKO WILLINK

Acceptance Generosity Life Myself Philosophy
More than a decade of continuous war and tough combat operations in Iraq and Afghanistan gave birth to a new generation of leaders in the ranks of America’s fighting forces.
JOCKO WILLINK

Born Fight Force Leadership Tough War
The most impressive thing about this improvement in performance was that it did not come from a major process change or an advance in technology. Instead, it came through a leadership principle that has been around for ages: Simple.
JOCKO WILLINK

Age Change Improvement Leadership Simplicity Technology
I had to take ownership of everything that went wrong. Despite the tremendous blow to my reputation and to my ego, it was the right thing to do—the only thing to do. I
JOCKO WILLINK

Myself Reputation Responsibility Right Time

Waiting for the 100 percent right and certain solution leads to delay, indecision, and an inability to execute.

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Waiting for the 100 percent right and certain solution leads to delay, indecision, and an inability to execute.

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