“I do think there is an important artistic component in what we do. As a technology company I’ve tried to really stress that.”

Solving big problems is easier than solving little ones.

If we were motivated by money, we would have sold the company a long time ago and ended up on a beach.

As we go forward, I hope we’re going to continue to use technology to make really big differences in how people live and work.

Find the leverage in the world so you can be truly lazy.

I like to ask a lot of questions to my employees, to learn about what they do and how they do.

Deep knowledge from your manager goes a long way toward motivating you. And I have a pretty good capability for that.

Serving our end users is at the heart of what we do and remains our number one priority.

If you have a product that’s really gaining a lot of usage, then it’s probably a good idea.

Being negative is not how we make progress, and the most important things are not zero sum.

Most people think companies are basically evil. They get a bad rap. And I think that’s somewhat correct.

Always work hard on something uncomfortably exciting.

You can be serious without a suit.

There are basically no companies that have good slow decisions. There are only companies that have good fast decisions.

We have always believed that it’s possible to make money without being evil.

Always deliver more than expected.

Sergey and I founded Google because we’re super optimistic about the potential for technology to make the world a better place.

The premium single-cup segment is the fastest-growing business within the global coffee industry.

Content is king, but marketing is queen, and runs the household.

The valuable person in any business is the individual who can and will cooperate with others.

You can learn investing by reading books.

The challenge of the retail business is the human condition.

Storytelling is the game. It’s what we all do. It’s why Nike is Nike, it’s why Apple is Apple, it’s why Walt Disney built Disney World and it’s why Vince McMahon makes a billion dollars.

The credit card companies have put the loan sharks out of business.

If people say you shouldn’t pursue business around your passion they are haters. Don’t believe them.