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Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.

Sun Tzu

It is only the enlightened ruler and the wise general who will use the highest intelligence of the army for the purposes of spying, and thereby they achieve great results.
SUN TZU

Achievement Army Business Intelligence Strategy War
When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
SUN TZU

Confidence Justice Mind People Strategy War
If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.
SUN TZU

Business Irritation Opponent Strategy War Weakness
There are not more than five cardinal tastes, yet combinations of them yield more flavours than can ever be tasted.
SUN TZU

Combination Flavour Inspirational Taste
Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.
SUN TZU

Business Himself Principle Reveal Strategy War
Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
SUN TZU

Business Defense Enemy Offense Strategy War
Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.
SUN TZU

Business Defeat Secret Strategy Victory War
Build your opponent a golden bridge to retreat across.
SUN TZU

Business Competitor Opponent Strategy War
Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
SUN TZU

Battle Business Excellence Fight Strategy War
He will win who, prepared himself, waits to take the enemy unprepared.
SUN TZU

Business Enemy Himself Strategy War Win
Bravery without forethought, causes a man to fight blindly and desperately like a mad bull. Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain.
SUN TZU

Brave Business Man Opponent Strategy War
Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.
SUN TZU

Follow Love Men Respect Son Treat Valley
The worst calamities that befall an army arise from hesitation.
SUN TZU

Army Business Hesitation Strategy War Worst
Thus the expert in battle moves the enemy, and is not moved by him.
SUN TZU

Battle Enemy Expert Himself War
Hence that general is skilful in attack whose opponent does not know what to defend; and he is skilful in defense whose opponent does not know what to attack.
SUN TZU

Atack Business Opponent Skill Strategy War
Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
SUN TZU

Ghost Knowledge People Philosophy Spirit War

Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.

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Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.

Related Topics

Popular Authors

More Sun Tzu Quotes