If ignorant both of your enemy and yourself, you are certain to be in peril.
SUN TZUThe opportunity of defeating the enemy is provided by the enemy himself.
More Sun Tzu Quotes
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If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
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Great results, can be achieved with small forces.
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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
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To know your Enemy, you must become your Enemy.
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Every battle is won before it’s ever fought.
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Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
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Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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If his forces are united, separate them.
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Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.
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Ponder and deliberate before you make a move.
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Conform to the enemy’s tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
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Invincibility lies in the defence; the possibility of victory in the attack.
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One may know how to conquer without being able to do it.
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Appear weak when you are strong, and strong when you are weak.
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Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.
SUN TZU