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The opportunity of defeating the enemy is provided by the enemy himself.

Sun Tzu

Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
SUN TZU

Business Defense Enemy Offense Strategy War
There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.
SUN TZU

Atatch Business Fight Roads Strategy War
Attack him where he is unprepared, appear where you are not expected.
SUN TZU

Appearance Attack Business Expectation Strategy War
The supreme art of war is to subdue the enemy without fighting.
SUN TZU

Art Enemy Fight Strategy Victory War
The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
SUN TZU

Business Country Fame Kingdom Strategy War
If his forces are united, separate them.
SUN TZU

Business Force Separate Strategy United War
If the mind is willing, the flesh could go on and on without many things.
SUN TZU

Battle Flesh Mind War
One may know how to conquer without being able to do it.
SUN TZU

Conquer Inspirational Life Success
You can be sure of succeeding in your attacks if you only attack places which are undefended.
SUN TZU

Attack Business Defence Strategy Success War
If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
SUN TZU

Business Defeat Enemy Strategy Victory War
When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
SUN TZU

Confidence Justice Mind People Strategy War
Hence that general is skilful in attack whose opponent does not know what to defend; and he is skilful in defense whose opponent does not know what to attack.
SUN TZU

Atack Business Opponent Skill Strategy War
He who is prudent and lies in wait for an enemy who is not, will be victorious.
SUN TZU

Enemy Patience Strategy Victory Wait Wat
When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZU

Business Eyes Inspirational Situation Strategy War
Thus the expert in battle moves the enemy, and is not moved by him.
SUN TZU

Battle Enemy Expert Himself War
If there is disturbance in the camp, the general’s authority is weak.
SUN TZU

Authority Business Disturb Strategy War Weakness

The opportunity of defeating the enemy is provided by the enemy himself.

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The opportunity of defeating the enemy is provided by the enemy himself.

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