“It is easier to make progress on mega-ambitious dreams. Since no one else is crazy enough to do it, you have little competition.”

As a precaution, we’re making machines extremely heavy with very tiny legs.

We try to, when you come to Google, fulfill that need that you have as quickly as possible.

It’s quite complicated and sounds circular, but we’ve worked out a way of calculate a Web site’s importance.

Don’t be evil- apparently people like it better than “Be good”.

Optimism is important. You have to be a little silly about the goals you are going to set. You should try to do things that most people would not do.

People are starving in the world, not because we don’t have enough food, but because we’re not organized. And computers are part of that.

Especially in technology, we need revolutionary change, not incremental change.

We will make machines that can reason, think and do things better than we can.

Anything you can imagine probably is doable, you just have to imagine it and work on it.

If we are not trusted, we have no business.

Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future.

What is the one sentence summary of how you change the world? Always work hard on something uncomfortably exciting!

Big companies have always needed and cooperated in areas where it made sense.

It is a tremendous responsibility for us to have all the eyes focused on what we do and give people exactly what they need when they ask for it.

I feel like my job as CEO is always to be pushing people ahead.

You never lose a dream, it just incubates as a hobby.

You can have results or excuses. Not both.

Focusing on the customer makes a company more resilient.

The consequences of our actions are always so complicated, so diverse, that predicting the future is a very difficult business indeed.

Positive thinking can be contagious. Being surrounded by winners helps you develop into a winner.

All you need to do is hold on tight and believe.

Anything you do, you better enjoy it for its value. Because people are going to second-guess everything you do.

If you don’t imagine, nothing ever happens at all.

We should be excited about the future & striving to go beyond the horizon!