“It’s quite complicated and sounds circular, but we’ve worked out a way of calculate a Web site’s importance.”

You need to get one thing done well, or else you don’t have permission to do anything else.

The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we’re a long, long way from that.

You may think using Google’s great, but I still think it’s terrible.

Technology should do the hard work so people can do the things that make them the happiest in life.

We have a mantra: don’t be evil, which is to do the best things we know how for our users, for our customers, for everyone. So I think if we were known for that, it would be a wonderful thing.

If you’re not doing some things that are crazy, then you’re doing the wrong things.

Basically, our goal is to organize the world’s information and to make it universally accessible and useful.

We don’t have as many managers as we should, but we would rather have too few than too many.

We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.

Solving big problems is easier than solving little ones.

If we were motivated by money, we would have sold the company a long time ago and ended up on a beach.

As we go forward, I hope we’re going to continue to use technology to make really big differences in how people live and work.

Find the leverage in the world so you can be truly lazy.

I like to ask a lot of questions to my employees, to learn about what they do and how they do.

Deep knowledge from your manager goes a long way toward motivating you. And I have a pretty good capability for that.

Serving our end users is at the heart of what we do and remains our number one priority.

Advertising is the price you pay for unremakable thinking.

Find the right people, not the best people.

A customer votes everyday with his dollar. Our job is make sure he votes for us.

If you only do things where you know the answer in advance, your company goes away.

The worst calamities that befall an army arise from hesitation.

Givers have to set limits because takers rarely do.

Leadership means that a group, large or small, is willing to entrust authority to a person who has shown judgement, wisdom, personal appeal, and proven competence.

Know your enemy – and learn about his favorite sport.