Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
SUN TZUWhen one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
More Sun Tzu Quotes
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Always mystify, mislead, and surprise the enemy if possible.
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Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
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If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
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Who does not know the evils of war cannot appreciate its benefits.
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Opportunities multiply as they are seized.
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Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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Thus the expert in battle moves the enemy, and is not moved by him.
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The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
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Rewards for good service should not be deferred a single day.
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Plan for what it is difficult while it is easy, do what is great while it is small.
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If you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner.
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The wise warrior avoids the battle.
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Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
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You have to believe in yourself.
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So in war, the way is to avoid what is strong, and strike at what is weak.
SUN TZU