But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
SUN TZUWhen one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
More Sun Tzu Quotes
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Hence that general is skilful in attack whose opponent does not know what to defend; and he is skilful in defense whose opponent does not know what to attack.
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The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
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Every battle is won before it’s ever fought.
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If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
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Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
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The opportunity of defeating the enemy is provided by the enemy himself.
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Always mystify, mislead, and surprise the enemy if possible.
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So in war, the way is to avoid what is strong, and strike at what is weak.
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He who is prudent and lies in wait for an enemy who is not, will be victorious.
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If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.
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When you surround an army, leave an outlet free. Do not press a desperate foe too hard.
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One mark of a great soldier is that he fight on his own terms or fights not at all.
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Opportunities multiply as they are seized.
SUN TZU