“What is the one sentence summary of how you change the world? Always work hard on something uncomfortably exciting!”

You treat people with respect, they tend to return the favor to the company.

The best people want to work the big challenges.

I can’t really comment on rumors.

It’s very hard to fail completely, if you aim high enough.

I would rather have people think we’re confused than let our competitors know what we’re going to do.

Too many rules stifle innovation.

If your business is static, you’re likely to have issues.

We chose it because we deal with huge amounts of data. Besides, it sounds really cool.

We should be building great things that don’t exist.

My goal is for Google to lead, not follow.

When a really great dream shows up, grab it!

You can make money doing evil.

I do think there is an important artistic component in what we do. As a technology company I’ve tried to really stress that.

You’re probably on the right track if you feel like a sidewalk worm during a rainstorm.

The “Be good” concept also comes up when we design our products. We want them to have positive social effects.

You don’t need to have a 100 person company to develop that idea.

ASAP. Whatever that means. It must mean, ‘Act swiftly awesome pacyderm!

The best way to understanding is a few good examples.

I’m a workaholic and I don’t believe in ‘no.’ If I’m not sleeping, nobody’s sleeping.

Especially in technology, we need revolutionary change, not incremental change.

Whenever you are asked if you can do a job, tell ’em, ‘Certainly I can!’ Then get busy and find out how to do it.

Whatever you build, build with care. Anyone who has built something big, has done it with care.

The brands that will thrive in the coming years are the ones that have a purpose beyond profit.

Luck happens when preparation meets opportunity.