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Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.

Seth Godin

The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
SETH GODIN

Jester Needs People Roles
Believe in what you do, because you may have to do it for a long time before it catches on.
SETH GODIN

Believe Long May
Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
SETH GODIN

Leadership Mean Teamwork
Art is the act of navigating without a map.
SETH GODIN

Art Maps Navigating
The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
SETH GODIN

Competition Requirements Way
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
Too often, the person who wrecks our work is us.
SETH GODIN

Out Persons Work Wrecks
Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
SETH GODIN

Circles Dream Outcomes
Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
SETH GODIN

Anyway Persons Yourself
The person who fails the most wins.
SETH GODIN

Failing Persons Winning
The cost of being wrong is less than the cost of doing nothing.
SETH GODIN

Insightful Inspiring Marketing
The job is not your work; what you do with your heart and soul is the work.
SETH GODIN

Jobs Life Motivational
If I fail more than you do, I win.
SETH GODIN

Failing More Winning

Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.

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Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.

Related Topics

Popular Authors

More Seth Godin Quotes