The cost of being wrong is less than the cost of doing nothing.
SETH GODINThe cost of being wrong is less than the cost of doing nothing.
SETH GODINYou don’t win an Olympic gold medal with a few weeks of intensive training.
SETH GODINSo much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODINRemember the Bob Dylan rule: it’s not just a record, it’s a movement.
SETH GODINOne bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
SETH GODINThe problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
SETH GODINPeople talking about you is far more effective than talking about yourself.
SETH GODINPlease stop waiting for a map. We reward those who draw maps, not those who follow them.
SETH GODINFinding new ways, more clever ways to interrupt people doesn’t work.
SETH GODINBe bold, make mistakes, learn a lesson, and fix what doesn’t work.
SETH GODINChange is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
SETH GODINHow was your day?’ is a question that matters a lot more than it seems.
SETH GODINThe job is not your work; what you do with your heart and soul is the work.
SETH GODINJust because something is easy to measure doesn’t mean it’s important.
SETH GODINDon’t be different just to be different. Be different to be better.
SETH GODINWhere do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
SETH GODIN