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Leaders have followers, managers have employees. Managers make widgets, leaders make change.

Seth Godin

Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks
There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODIN

Failing Missions Plans
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
SETH GODIN

Marketing May Media
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN

Class Curiosity Passion
If failure is not an option, then neither is success.
SETH GODIN

Failure Option Success
Fitting in is a short-term strategy, standing out pays off in the long run.
SETH GODIN

Leadership Motivational Running
Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
SETH GODIN

Business Inspirational Opportunity
Successful people are successful for one simple reason: they think about failure differently.
SETH GODIN

Simple Successful Thinking
Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
SETH GODIN

Archive Goal People
People talking about you is far more effective than talking about yourself.
SETH GODIN

About People Talking Yourself
The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
SETH GODIN

Competition Requirements Way
If you wait until there is another case study in your industry, you will be too late!
SETH GODIN

Marketing Success Waiting
The first step toward becoming extraordinary is, of course, to stop being ordinary.
SETH GODIN

Becoming Firsts Ordinary
Go ahead, do something impossible.
SETH GODIN

Ahead Greatness Impossible Something

Leaders have followers, managers have employees. Managers make widgets, leaders make change.

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Leaders have followers, managers have employees. Managers make widgets, leaders make change.

Related Topics

Popular Authors

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