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There’s no shortage of great ideas. There’s a shortage of execution.

Seth Godin

So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
Either you defend the status quo, or you invent the future.
SETH GODIN

Future Invent Status Quo
If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
SETH GODIN

Creating Value Falling Love People
Set up a life you don’t need to escape from.
SETH GODIN

Inspirational Needs Work
Connect, create meaning, make a difference, matter, be missed.
SETH GODIN

Customer Differences Making Marketing
The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
SETH GODIN

Answers Creative Findings
Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks
How was your day?’ is a question that matters a lot more than it seems.
SETH GODIN

Day Matter More Seems
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
Figure out the people part and the technology gets a whole lot simpler.
SETH GODIN

Figures People Technology
Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
SETH GODIN

Jobs Learning Light
As long as you want to please everyone, you won’t please anyone.
SETH GODIN

Long Please Want
Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
Own your dreams. There is no better way to make them happen.
SETH GODIN

Dream Happens Way
Defending mediocrity is exhausting.
SETH GODIN

Defending Exhausting Mediocrity

There’s no shortage of great ideas. There’s a shortage of execution.

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There’s no shortage of great ideas. There’s a shortage of execution.

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Popular Authors

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