Don’t find customers for your products, find products for your customers.
SETH GODINThe first step toward becoming extraordinary is, of course, to stop being ordinary.
More Seth Godin Quotes
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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
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Connect, create meaning, make a difference, matter, be missed.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
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Defending mediocrity is exhausting.
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Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
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One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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Ideas that spread win.
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The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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People who make a difference never wait for just the right time. They know that it will never arrive.
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Your best customers are worth far more than your average customers.
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
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No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
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Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN