Not adding value is the same as taking it away.
SETH GODINPeople rarely buy what they need. They buy what they want.
More Seth Godin Quotes
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Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
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The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
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A big part of doing your work is defending your time and your attention so you can do your work.
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In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
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Be relentlessly generous, without focusing on when it will come back to you.
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Don’t be different just to be different. Be different to be better.
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In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
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The organizations of the future are filled with smart, fast, flexible people on a mission
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Go ahead, do something impossible.
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Set up a life you don’t need to escape from.
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Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
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Debt creates stress, stress creates behaviors that don’t lead to happiness.
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The cost of being wrong is less than the cost of doing nothing.
SETH GODIN






