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People rarely buy what they need. They buy what they want.

Seth Godin

Be relentlessly generous, without focusing on when it will come back to you.
SETH GODIN

Focused Generous Relentlessly
As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
SETH GODIN

Jester Needs People Roles
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
SETH GODIN

Anyway Persons Yourself
The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
SETH GODIN

Connecting Interest Internet
A big part of doing your work is defending your time and your attention so you can do your work.
SETH GODIN

Attention Bigs Defend Time
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
Good enough’ stopped being good enough a long time ago. so why not be great?
SETH GODIN

Enough Long Mediocrity Time
Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
SETH GODIN

Failure Fear Perseverance
Don’t find customers for your products, find products for your customers.
SETH GODIN

Business Customer Loyal Motivational
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN

Business Fire People
You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
SETH GODIN

Bars Mediocrity Waiting
Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People
Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
SETH GODIN

Change Inspirational Inspiring
The person who fails the most wins.
SETH GODIN

Failing Persons Winning
Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
SETH GODIN

Decision Mistakes Sweat

People rarely buy what they need. They buy what they want.

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People rarely buy what they need. They buy what they want.

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