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People rarely buy what they need. They buy what they want.

Seth Godin

The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
SETH GODIN

Competition Requirements Way
As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN

Associates Reading Tests
Ideas that spread win.
SETH GODIN

Ideas Ironic Winning
Leadership is the art of giving people a platform for spreading ideas that work.
SETH GODIN

Art Ideas Leadership
The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying
There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting
Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN

Environment Path Use
Your generosity is more important than your perfection.
SETH GODIN

Generosity Humor Perfection
An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
SETH GODIN

Art Business Creativity
You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
SETH GODIN

Bars Mediocrity Waiting
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks
We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
SETH GODIN

Accomplish Done Question Real Stand Want
Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People
If you are wiling to do something that might not work, you are closer to being an artist.
SETH GODIN

Artist Creativity might
Debt creates stress, stress creates behaviors that don’t lead to happiness.
SETH GODIN

Health Inspire Stress

People rarely buy what they need. They buy what they want.

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People rarely buy what they need. They buy what they want.

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