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People rarely buy what they need. They buy what they want.

Seth Godin

You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
SETH GODIN

Art Pieces Wonder
We fail when we give up too soon.
SETH GODIN

Failing Giving Giving Up
If you want to be a leader, go lead
SETH GODIN

Lead Leader Supporter Want
Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.
SETH GODIN

Artist Attitude Inspirational Life
Anyone who says failure is not an option has also ruled out innovation.
SETH GODIN

Failure Innovation Option Provoking Thought
How was your day?’ is a question that matters a lot more than it seems.
SETH GODIN

Day Matter More Seems
Leadership is the art of giving people a platform for spreading ideas that work.
SETH GODIN

Art Ideas Leadership
Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
SETH GODIN

Acceptance Business Perfect
Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
SETH GODIN

Elements Successful Two
In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODIN

Distance Running Tired
One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
SETH GODIN

Criticism Honor Ruins
I define anxiety as experiencing failure in advance.
SETH GODIN

Anxiety Challenges Experience
Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People
Being aware of your fear is smart. Overcoming it is the mark of a successful person.
SETH GODIN

Fear Inspirational Smart Successful
Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
SETH GODIN

Business One Perfect Wise
You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
SETH GODIN

Bars Mediocrity Waiting

People rarely buy what they need. They buy what they want.

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People rarely buy what they need. They buy what they want.

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