There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODINSelling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
More Seth Godin Quotes
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Change isn’t made by asking permission. Change is made by asking forgiveness, later.
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As you’ve probably discovered, great work makes us uncomfortable.
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The best way to be missed when you’re gone is to stand for something when you’re here.
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You don’t win an Olympic gold medal with a few weeks of intensive training.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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If you want to be a leader, go lead
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The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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Fitting in is a short-term strategy, standing out pays off in the long run.
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Soon is not as good as now.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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Nine years of experience is very different from one year of experience, nine times.
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There’s no shortage of great ideas. There’s a shortage of execution.
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Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
SETH GODIN