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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.

Seth Godin

One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
SETH GODIN

Criticism Honor Ruins
You don’t win an Olympic gold medal with a few weeks of intensive training.
SETH GODIN

Gold Training Winning
There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting
We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
SETH GODIN

Accomplish Done Question Real Stand Want
The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
SETH GODIN

Believe Risk Want
As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
SETH GODIN

Matter might Misguide Perfection
Make enough mole hills, and eventually you will build a mountain.
SETH GODIN

Hills Moles Mountain
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
Being aware of your fear is smart. Overcoming it is the mark of a successful person.
SETH GODIN

Fear Inspirational Smart Successful
If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODIN

Delight Miserable Trying
Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN

Decided Done World
Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
SETH GODIN

Lesson Making Mistakes
Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN

Environment Path Use
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODIN

Elevator Purpose Solution Want
Art is a personal act of courage.
SETH GODIN

Acts Art Courage

Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.

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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.

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