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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.

Seth Godin

Surprise and differentiation have far more impact than noise does.
SETH GODIN

Differentiation Impact Noise
Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
SETH GODIN

Motivational Opportunity Winning
Don’t waste time looking for a better pencil: learn to write better.
SETH GODIN

Time Waste Writing
More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
SETH GODIN

Citizens Thinking Watches
The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
SETH GODIN

Dead Ends Ends Situation
The less people know, the more they yell.
SETH GODIN

Communication Knows People
Be relentlessly generous, without focusing on when it will come back to you.
SETH GODIN

Focused Generous Relentlessly
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
SETH GODIN

Almost Loving Important
When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
SETH GODIN

Believe Entrepreneur Jobs
As long as you want to please everyone, you won’t please anyone.
SETH GODIN

Long Please Want
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
SETH GODIN

Decision Mistakes Sweat
Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
SETH GODIN

Elements Successful Two
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
We’re all born creative, it takes a little while to become afraid.
SETH GODIN

Born Creative Littles

Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.

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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.

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