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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.

Seth Godin

Anticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODIN

Junk Marketing Unsolicited
As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN

Associates Reading Tests
I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking
Please stop waiting for a map. We reward those who draw maps, not those who follow them.
SETH GODIN

Funny Map Waiting
There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple
The organizations of the future are filled with smart, fast, flexible people on a mission
SETH GODIN

Organization People Smart
Nine years of experience is very different from one year of experience, nine times.
SETH GODIN

Different Nine Years
Not adding value is the same as taking it away.
SETH GODIN

Adding Value Values
The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
SETH GODIN

Answers Creative Findings
As you’ve probably discovered, great work makes us uncomfortable.
SETH GODIN

Great Work Uncomfortable
The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
SETH GODIN

Competition Requirements Way
Your generosity is more important than your perfection.
SETH GODIN

Generosity Humor Perfection
Human nature is to need a map. If you’re brave enough to draw one, people will follow.
SETH GODIN

Brave Needs People
Make enough mole hills, and eventually you will build a mountain.
SETH GODIN

Hills Moles Mountain
Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
SETH GODIN

Choices Pain Saying Yes

Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.

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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.

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