A brand that stands for what all brands stand for stands for nothing much.
SETH GODINWhen you put your ideas in the world, then, and only then, do you know if they’re real.
More Seth Godin Quotes
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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Either you defend the status quo, or you invent the future.
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Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
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Finding new ways, more clever ways to interrupt people doesn’t work.
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Make enough mole hills, and eventually you will build a mountain.
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How was your day?’ is a question that matters a lot more than it seems.
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If you can’t state your position in eight words, you don’t have a position.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
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If you wait until there is another case study in your industry, you will be too late!
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Art isn’t only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
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You are not your resume, you are your work.
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You don’t make art after you become an artist. You become an artist by ceaselessly making art.
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Art is the act of navigating without a map.
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If you can raise money, you’re never going to have trouble getting a job.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
SETH GODIN