Don’t be different just to be different. Be different to be better.
SETH GODINWhen you put your ideas in the world, then, and only then, do you know if they’re real.
More Seth Godin Quotes
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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The less people know, the more they yell.
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Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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Just because the tide is out, doesn’t mean there is less water in the ocean.
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Connect, create meaning, make a difference, matter, be missed.
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The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
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There’s no shortage of great ideas. There’s a shortage of execution.
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Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
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Leaders have followers, managers have employees. Managers make widgets, leaders make change.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
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Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
SETH GODIN