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Business ceases to be work when you’re chasing a dream that has engorged you. (“Work should be more fun than fun” – Noel Coward.) And if the passion isn’t there. then biotech and plumbing will be equal drags.

Tom Peters

Passion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is likely to see you through the 17-hour days (month after month) and the painful mistakes that are part and parcel of the start-up process.
TOM PETERS

Concept Exhilarating Mistake Occasionally Passion Peace
Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!
TOM PETERS

Educational Funny Leadership
If no one is pissed-off with you then you are dead but just haven’t figured it out yet.
TOM PETERS

Knowledge Learning Off Pissed
All business success rests on something labeled a sale, which at least momentarily weds company and customer.
TOM PETERS

Congratulations Inspirational Leadership
Excellence is not an aspiration. Excellence is what you do in the next five minutes.
TOM PETERS

Excellence Minutes Next
Listen while you can, so that you can lead when you must.
TOM PETERS

Deliver Formula Success
Swipe from the best, then adapt.
TOM PETERS

Business Innovation Innovative
If a window of opportunity appears, don’t pull down the shade.
TOM PETERS

Inspirational Opportunity Success
Without exception, the dominance and coherence of culture proved to be an essential quality of the excellent companies.
TOM PETERS

Culture Essentials Quality
If future competitiveness depends on treating people as an important part of the institution, the least respectful thing I can imagine doing to a human being is asking him to urinate in a cup.
TOM PETERS

Asking Important People
Like it or not – and often we don’t – power is a pervasive phenomenon. From midnight decisions in the Oval Office that risk the lives of young Americans to quarrels over the kitchen table, power is part of every human equation.
TOM PETERS

Business Country Numbers Power Risk
Forget loyalty. Or at least loyalty to one’s corporation. Try loyalty to your Rolodex-your network-instead.
TOM PETERS

Corporations Loyalty Trying
The number one premise of business is that it need not be boring or dull. It ought to be fun. If it’s not fun, you’re wasting your life.
TOM PETERS

Business Creativity Fun
If you love your company and love what you do, you will serve your customers better-period!
TOM PETERS

Better Business Love Passion Period
The company’s most urgent task is to learn to welcome, beg for, demand – innovation from everyone.
TOM PETERS

Demand Innovation Tasks
Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse.
TOM PETERS

Able Mastery Remorse Sweat

Business ceases to be work when you’re chasing a dream that has engorged you. (“Work should be more fun than fun” – Noel Coward.) And if the passion isn’t there. then biotech and plumbing will be equal drags.

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Business ceases to be work when you’re chasing a dream that has engorged you. (“Work should be more fun than fun” – Noel Coward.) And if the passion isn’t there. then biotech and plumbing will be equal drags.

Related Topics

Popular Authors

More Tom Peters Quotes