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You’re better off being The Beatles than The Monkees, as a startup.

Ben Horowitz

It’s quite possible for an executive to hit her goal for the quarter by ignoring the future.
BEN HOROWITZ

Executive Goal Quarters
Yeah, I became a successful entrepreneur… Eventually
BEN HOROWITZ

Become Entrepreneur Successful
Every time you make the hard, correct decision you become a bit more courageous, and every time you make the easy, wrong decision you become a bit more cowardly. If you are CEO, these choices will lead to a courageous or cowardly company.
BEN HOROWITZ

Choice Courageous Decision
You know what the difference between a vision and a hallucination is? They call it a vision when other people can see it.
BEN HOROWITZ

Differences People Vision
In life, you don’t have a level of confrontation and the nonsense you run into when you’re a CEO. CEOs aren’t born.
BEN HOROWITZ

Levels Nonsense Running
Planning is valuable, tho the plan is usually useless.
BEN HOROWITZ

Planning Useless Valuable
There are no silver bullets.
BEN HOROWITZ

Bullets Growth No Silver
Business ends up being very dynamic and situational.
BEN HOROWITZ

Business Dynamic Ends Situation
There are no silver bullets.
BEN HOROWITZ

Bullets Growth No Silver
Relationships built from a business do better than the reverse.
BEN HOROWITZ

Better Built Relationship Reverse
These decisions intensify when you run a company, because the consequences get magnified 1,000 fold. As in life, the excuses for CEOs making the wrong choice are always plentiful.
BEN HOROWITZ

Choice Consequences Life Magnified Plentiful Wrong
I think theres a lot to be said about just enjoying your work. It can be very contrived when people say their work is for the good of mankind.
BEN HOROWITZ

People Said Thinking
A CEO needs great intelligence and great courage. And I always found my courage was tested more.
BEN HOROWITZ

Entrepreneur Found Needs
It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.
BEN HOROWITZ

Customer Figuring Jobs Product Strategy Turns
There is no silver bullet. There are always options and the options have consequences.
BEN HOROWITZ

Bullets Consequences Silver
You can take somebody’s job, you have to take their job, but you don’t have to take their dignity.
BEN HOROWITZ

Dignity Jobs Management

You’re better off being The Beatles than The Monkees, as a startup.

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You’re better off being The Beatles than The Monkees, as a startup.

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