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You’re better off being The Beatles than The Monkees, as a startup.

Ben Horowitz

If you have never done the job, how do you know what to want?
BEN HOROWITZ

Done Jobs never Want
You don’t need every investor to believe that you can succeed. You only need one.
BEN HOROWITZ

Believe Inspiration Needs
A manager can’t act like a role model. They need to BE a role model.
BEN HOROWITZ

Manager Models Needs Role
Every time you make the hard, correct decision you become a bit more courageous, and every time you make the easy, wrong decision you become a bit more cowardly. If you are CEO, these choices will lead to a courageous or cowardly company.
BEN HOROWITZ

Choice Courageous Decision
The bigger you get, the harder this gets because the more aggressive the people working for you are.
BEN HOROWITZ

Bigger Management People
In life, everybody faces choices between doing what’s popular, easy, and wrong vs. doing what’s lonely, difficult, and right.
BEN HOROWITZ

Decision Lonely Running
As a startup CEO, I slept like a baby. I woke up every 2 hours and cried.
BEN HOROWITZ

Baby Hours Motivation
A CEO needs great intelligence and great courage. And I always found my courage was tested more.
BEN HOROWITZ

Entrepreneur Found Needs
Mark [Andressen] was more popular than me at the time … He was like Beyoncé, I was Kelly Rowlings
BEN HOROWITZ

Beyonce Mark More Popular Time
One of the great things about building a tech company is the amazing people that you can hire.
BEN HOROWITZ

Building Great People Things
In Silicon Valley, when you’re a private company, the entrepreneur can do no wrong.
BEN HOROWITZ

Company Entrepreneur Valleys
Leadership is hard to train on.
BEN HOROWITZ

Hard Leadership Train
Until you make the effort to get to know someone or something, you don’t know anything.
BEN HOROWITZ

Anything Effort Knows Someone Something
As a company grows, communication becomes its biggest challenge.
BEN HOROWITZ

Challenges Communication Company
In a company, hundreds of decisions get made, but objectives and goals are thin.
BEN HOROWITZ

Decision Goal Made
It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.
BEN HOROWITZ

Customer Figuring Jobs Product Strategy Turns

You’re better off being The Beatles than The Monkees, as a startup.

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You’re better off being The Beatles than The Monkees, as a startup.

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