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To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.

Ben Horowitz

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Losing Succeed

It’s pretty clear that [customers] know what their budgets are now, and what they want to spend it on.
BEN HOROWITZ
For example, the vast majority of security break-ins occur as a result of problems with known fixes. With an automated system, you can keep up to date.
BEN HOROWITZ

Majority
Volatility and length, that’s the value on an option. 10 years on a startup stock, that’s a big valuable thing.

BEN HOROWITZ

Volatility and length, that’s the value on an option. 10 years on a startup stock, that’s a big valuable thing.
BEN HOROWITZ

Length Years
Relationships built from a business do better than the reverse.

BEN HOROWITZ

Relationships built from a business do better than the reverse.
BEN HOROWITZ

Built
The bigger you get, the harder this gets because the more aggressive the people working for you are.

BEN HOROWITZ

The bigger you get, the harder this gets because the more aggressive the people working for you are.
BEN HOROWITZ

Bigger
In a company, hundreds of decisions get made, but objectives and goals are thin.
BEN HOROWITZ

Goal Made
In life, you don’t have a level of confrontation and the nonsense you run into when you’re a CEO. CEOs aren’t born.
BEN HOROWITZ

Levels Nonsense Running
Sometimes an organization doesn’t need a solution; it just needs clarity.
BEN HOROWITZ

Clarity Needs
Planning is valuable, tho the plan is usually useless.
BEN HOROWITZ

Useless Valuable
A manager can’t act like a role model. They need to BE a role model.

BEN HOROWITZ

A manager can’t act like a role model. They need to BE a role model.
BEN HOROWITZ

Manager Models Needs
Over the last ten years, technological advances have dramatically lowered the financial bar for starting a new company, but the courage bar for building a great company remains as high as it has ever been.
BEN HOROWITZ

Bar Lasts Lower Years
If you have never done the job, how do you know what to want?
BEN HOROWITZ

Jobs never
It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.
BEN HOROWITZ

Figuring Jobs Turns
Breakthrough ideas usually come from guys who look like they’re hallucinating
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Hallucinating Looks
Groupon looked like a very high valuation, but any investment in a great company at any stage is almost always a good investment.
BEN HOROWITZ

Great Company Stage
When I was CEO, and I’d listen to music, a lot of people listen to music and you get inspiration from it. And a lot of things in hip hop are very instructive for being in business. Particularly, hip hop is a lot about business, and so it was very useful for me in any job.
BEN HOROWITZ

Inspiration Jobs

To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.

Related Topics

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