Never compromise on hiring the best talent. Build value, not valuation. We have never used tactics like giving discounts, cashback to make customers use our product. This way no one can create a sustainable business.
Before I start a company, I always invest at least one year to knowing that sector thoroughly. I research about almost everything related to that business – competition, market potential, revenue model, legal and regulatory obligations, among other aspects.
If you manage to build a sustainable product, revenue will follow. A lot of startups fail because they concentrate on incremental innovations, increasing user base, and monetisation before strengthening the core of their business.