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The power of publicity is more important than advertising.

Barbara Corcoran

I sat down and collected all of our eleven sales for the past six months and I added them all together and divided by eleven. I then took that average and presented it as the average price for a Manhattan apartment. The media ate it up.
BARBARA CORCORAN

Average Media Past
Insecurity is a wonderful motivator.
BARBARA CORCORAN

Insecurity Motivator Wonderful
The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.
BARBARA CORCORAN

Clever Names Way
Home staging used to be optional. Today, it’s a necessity in selling a house.
BARBARA CORCORAN

Home House Today
I gave up years ago on the concept that you could actually have balance in your life, I think it’s a phantom chase.
BARBARA CORCORAN

Balance Thinking Years
The worst that could happen is I lose my company and go back to being a waitress. I don’t think money’s a great aspiration for a lot of people that succeed. They they have other motivations that turn them on. And money was not one of mine.
BARBARA CORCORAN

Motivation People Thinking
My mother is an amazing woman. Not only did she manage the entire household, she noticed a gift in each of her kids and instilled confidence in all of us that that gift would take us wherever we wanted to go.
BARBARA CORCORAN

Amazing Kids Mother Woman
All the best things that happened to me happened after I was rejected. I knew the power of getting past no.
BARBARA CORCORAN

All Best Past Rejected
I’m never in control of my time during the workday.
BARBARA CORCORAN

Control During never Time Workday
Don’t you dare underestimate the power of your own instinct.
BARBARA CORCORAN

Instinct Motivational Natural Underestimate
Figure out what past efforts amounted to nothing and label them your “not to do” list. Post the list where you’ll see it.
BARBARA CORCORAN

Effort Labels Past
Empathy for the people you’re working with and being aware of their needs…that’s the “big kahuna” in managing people.
BARBARA CORCORAN

Empathy Needs People
Shark Tales: How I turned $1,000 into a Billion Dollar Business.
BARBARA CORCORAN

Dollars Sharks Tales
The story of my billion-dollar business starts like this. I borrowed $1,000 from a friend.
BARBARA CORCORAN

Billions Dollars Stories
You can’t study to be an entrepreneur. Sometimes, you just have to jump.
BARBARA CORCORAN

Entrepreneur Sometimes Study
Don’t teach talent that isn’t there.
BARBARA CORCORAN

Lesson Talent Teach

The power of publicity is more important than advertising.

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The power of publicity is more important than advertising.

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