The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.
BARBARA CORCORANEverybody thinks that they’re going to time the market, they’re going to sharpshoot the market, and buy right at the bottom. The truth of the matter is that nobody is good at it.
More Barbara Corcoran Quotes
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When you’re in business, if you have some sort of gimmick it’s a huge advantage.
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Stop putting it off! Procrastination breeds guilt, guilt breeds depression, and depression breeds failure.
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Finding opportunity is a matter of believing it’s there.
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In New York City, the meek don’t inherit the earth. The big mouth does.
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Don’t you dare underestimate the power of your own instinct.
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I was well motivated. What I wanted to do was work for myself. I had twenty two jobs before I started my business at the age of twenty three and I didn’t want one more boss telling me what to do. So I was motivated simply because I didn’t want a boss.
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When you have chemistry with a potential hire, they will most likely become a great employee.
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If you’ve got the money, you need people to make money with your money. And if you have the talent, you can always merchandise your talent to someone who’s got the money and make money. There’s two pieces to it: talent and money.
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The power of publicity is more important than advertising.
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If you want to be noticed, dress the part.
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I hate entrepreneurs with beautiful business plans.
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If you have an idea, immediately move on it. To start that fire and get it burning immediately…it’s everything.
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People imitate their leader. Lead by example.
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A whopping 89 percent of buyers start their home search online. How your house looks online is the modern equivalent of ‘curb appeal.’
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Don’t teach talent that isn’t there.
BARBARA CORCORAN