Buyers decide in the first eight seconds of seeing a home if they’re interested in buying it. Get out of your car, walk in their shoes and see what they see within the first eight seconds.
The most influential factor in selling a home is always price. Don’t build ‘wiggle room’ into the asking price. There’s a price war out there and you have to win it from the get-go.
Every single thing I learned about marketing and building my business, I learned from my mom, and she had never been in the workforce. She just had great practical sense.
If you’ve got the money, you need people to make money with your money. And if you have the talent, you can always merchandise your talent to someone who’s got the money and make money. There’s two pieces to it: talent and money.
It’s rumored that doing well in real estate is to be able to close a deal. I did not find that to be the case for myself, I was probably the worst closer out there and I didn’t find that was true of my top super stars either.
My mother is an amazing woman. Not only did she manage the entire household, she noticed a gift in each of her kids and instilled confidence in all of us that that gift would take us wherever we wanted to go.
I sat down and collected all of our eleven sales for the past six months and I added them all together and divided by eleven. I then took that average and presented it as the average price for a Manhattan apartment. The media ate it up.
The worst that could happen is I lose my company and go back to being a waitress. I don’t think money’s a great aspiration for a lot of people that succeed. They they have other motivations that turn them on. And money was not one of mine.
