Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
TIM COOKWhat makes Siri cool is she has a personality.
More Tim Cook Quotes
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We make the best phone, we don’t make the most phones.
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There’s something very dangerous happening in states across the country.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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The government should always be the one defending civil liberties.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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I don’t really think anything Microsoft does puts pressure on Apple.
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Anything can change, because the smartphone revolution is still in the early stages.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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Apple Watch is the most personal device we’ve ever created.
TIM COOK