History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
TIM COOKIf I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
More Tim Cook Quotes
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Nobody wants to buy sour milk.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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I love museums. But I don’t want to live in one.
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A great product isn’t just a collection of features. It’s how it all works together.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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An acorn would never brag about giving shade.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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