Let your joy be in your journey, not in some distant goal.
TIM COOKIf I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
More Tim Cook Quotes
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What makes Siri cool is she has a personality.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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I just want to build great products.
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You are more powerful than you think.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
TIM COOK