“I am who I am, and I’m focused on that, and being a great CEO of Apple.”

Apple Watch is the most personal device we’ve ever created.

There’s something very dangerous happening in states across the country.

You are more powerful than you think.

Certainly some things that are very good can sometimes be used in a bad way.

When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.

Gaming has kind of evolved a bit. More people play on portable devices.

I just want to build great products.

I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.

From our point of view it’s important that Apple not be the developer for the world.

To whom much is given, much is expected. I do believe this. It’s embedded in me.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

I remember what it was like to grow up in the South in the 1960s and 1970s.

I am driven by great work and seeing people do incredible things and having a part in that.

Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.

An acorn would never brag about giving shade.

We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.