We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
TIM COOKWe sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
TIM COOKI think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
TIM COOKA lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOKFrom our point of view it’s important that Apple not be the developer for the world.
TIM COOKCreativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOKWhat makes Siri cool is she has a personality.
TIM COOKWe believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOKIf I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
TIM COOKIntuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
TIM COOKThe worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
TIM COOKI just want to build great products.
TIM COOKSecurity isn’t just a feature, it’s a base, it’s a fundamental, right.
TIM COOKSince these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
TIM COOKEverybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
TIM COOKApple Watch is the most personal device we’ve ever created.
TIM COOKFor the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
TIM COOK