History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
TIM COOKOur competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
More Tim Cook Quotes
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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I don’t think Apple has to own a content business.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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We make the best phone, we don’t make the most phones.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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You are more powerful than you think.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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I love museums. But I don’t want to live in one.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOK






