Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
TIM COOKOur competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
More Tim Cook Quotes
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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Apple is this great American company that could have only happened here.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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I don’t really think anything Microsoft does puts pressure on Apple.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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I love museums. But I don’t want to live in one.
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I just want to build great products.
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You can’t have a back door that’s only for the good guys.
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We make the best phone, we don’t make the most phones.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
TIM COOK