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Jeff Bezos Quote - If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.

If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.

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Business Decision Leaving Opportunity Table Work

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One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions; your passions choose you.
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What’s dangerous is not to evolve.
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Obsess about customers, not competitors.
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It’s time to go back to the Moon, this time to stay.
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If you think about the long term then you can really make good life decisions that you won’t regret later.
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We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.
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In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.
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If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
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If you don’t understand the details of your business you are going to fail.
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The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.
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If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
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