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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.

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When I find an employee who turns out to be wrong for the job,
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Decision Employee Fault Job Turn Wrong
My solution to the problem of unleashing creativity is always to set up a target.
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Always Creativity Problem Solution Target United States
America looks 10 minutes ahead; Japan looks 10 years.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
AKIO MORITA

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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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Always Company Employee Facility Made Meet Single Trying
We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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Believe Everybody Facility Impressive Office Posh Private Want Work
The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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If management take the risk of hiring them, we have to take the responsibility for them.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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