But make sure you don’t make the same mistake twice.
AKIO MORITATo create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
More Akio Morita Quotes
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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Don’t do market research.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
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In the long run, no matter how good or successful you are or how clever or crafty.
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You can be totally rational with a machine.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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We treat employees as a member of the family.
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Never break another man’s rice bowl.
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We all learn by imitating, as children, as students, as novices in the world of business.
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If you don’t want Japan to buy it, don’t sell it.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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My solution to the problem of unleashing creativity is always to set up a target.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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If management take the risk of hiring them, we have to take the responsibility for them.
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The public does not know what is possible. We do.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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To have any one of these without the others is self defeating in business.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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Your business and its future are in the hands of the people you hire.
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The only sure thing is that in business there are no sure things.
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In the United States businessmen often do not trust their colleagues.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
AKIO MORITA