Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.
CHARLES DUHIGGWillpower isn’t just a skill. It’s a muscle, like the muscles in your arms or legs, and it gets tired as it works harder, so there’s less power left over for other things.
More Charles Duhigg Quotes
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Companies aren’t families. They’re battlefields in a civil war.
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The same process that makes AA so effective-the power of a group to teach individuals how to believe-happens whenever people come together to help one another change. Belief is easier when it occurs within a community.
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Self-discipline has a bigger effect on academic performance than does intellectual talent.
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Small wins are a steady application of a small advantage.
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Since the 17th century, insurance agents have been the foremost experts on risk.
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The brain has this amazing ability to find happiness even when the memories of it are gone.
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This is the real power of habit: the insight that your habits are what you choose them to be.
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Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.
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For a habit to stay changed, people must believe change is possible.
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The Golden Rule of Habit Change: You can’t extinguish a bad habit, you can only change it.
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If you believe you can change – if you make it a habit – the change becomes real.
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Rather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine.
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Habits are malleable throughout your entire life.
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At some point, if you’re changing a really deep-seated behavior, you’re going to have a moment of weakness.
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Some say because music is as much about personal expression as listening pleasure, sharing is integral to why songs have value in the first place.
CHARLES DUHIGG