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The Golden Rule of Habit Change: You can’t extinguish a bad habit, you can only change it.

Charles Duhigg

The more you focus, the more that focus becomes a habit.
CHARLES DUHIGG

Focus Habit Yourself
The biggest moment of flexibility in our shopping habits is when we have a child, because when you think about it, all of your old routines sort of go out the window, and suddenly a marketer can come in and sell you new kinds of things.
CHARLES DUHIGG

Flexible Kind Marketing Moments Window Yourself
Habits are malleable throughout your entire life.
CHARLES DUHIGG

Change Habit Life Yourself
Between calculated risk and reckless decision-making lies the dividing line between profit and loss.
CHARLES DUHIGG

Calculation Division Loss Risk Yourself
I think I’m smart, and I know I was a good mom. But there wasn’t a lot I could point to and say, that’s why I’m special.
CHARLES DUHIGG

Goodness Known Myself Smart Special Thinking
Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.
CHARLES DUHIGG

Brain Effort Habit Save Science Way
The same process that makes AA so effective-the power of a group to teach individuals how to believe-happens whenever people come together to help one another change. Belief is easier when it occurs within a community.
CHARLES DUHIGG

Community Effect Individual Process Teaching
This is the real power of habit: the insight that your habits are what you choose them to be.
CHARLES DUHIGG

Choice Power Reality Yourself
Making your bed every morning is correlated with better productivity, a greater sense of well-being, and stronger skills at sticking with a budget.
CHARLES DUHIGG

Bed Better Budget Morning Production Strong
Self-discipline has a bigger effect on academic performance than does intellectual talent.
CHARLES DUHIGG

Anand Thakur
The Golden Rule of Habit Change: You can’t extinguish a bad habit, you can only change it.
CHARLES DUHIGG

Bad Change Gold Habit Yourself
There’s something really powerful about groups and shared experiences. People might be skeptical about their ability to change if they’re by themselves, but a group will convince them to suspend disbelief. A community creates belief.
CHARLES DUHIGG

Community Creation Disbelief Experience Powerful Share
If you dress a new something in old habits, it’s easier for the public to accept it.
CHARLES DUHIGG

Acceptance Habit Public Yourself
The cooperation of NASCAR – or any other system, it turns out – persists only when everyone believes he has the opportunity to win.
CHARLES DUHIGG

Believe Cooperation Himself Opportunity System Win
When people have a willpower failure, it’s because they haven’t anticipated a situation that’s going to come along.
CHARLES DUHIGG

Failure People Situation Willpower Yourself
Companies aren’t families. They’re battlefields in a civil war.
CHARLES DUHIGG

Civil Company Family War
If you believe you can change – if you make it a habit – the change becomes real.
CHARLES DUHIGG

Believe Change Habit Reality Yourself
Belief is easier when it occurs within a community.
CHARLES DUHIGG

Belief Community Occur
Hiding what you know is sometimes as important as knowing it.
CHARLES DUHIGG

Hide Important Known Yourself
If you want to do something that requires willpower – like going for a run after work – you have to conserve your willpower muscle during the day.
CHARLES DUHIGG

Conservation Day Run Willpower Work
Most of the choices we make each day may feel like the products of well-considered decision making, but they’re not. They’re habits.
CHARLES DUHIGG

Choice Day Feeling Habit Product
The problem is that your brain can’t tell the difference between bad and good habits, and so if you have a bad one, it’s always lurking there, waiting for the right cues and rewards.
CHARLES DUHIGG

Brain Difference Oneself Problem Reward Yourself
At some point, if you’re changing a really deep-seated behavior, you’re going to have a moment of weakness.
CHARLES DUHIGG

Behavior Change Moments Point Weakness
The best agencies understood the importance of routines. The worst agencies were headed by people who never thought about it, and then wondered why no one followed their orders.
CHARLES DUHIGG

Agency Follow Order People Routine Understand Wonder
For a habit to stay changed, people must believe change is possible.
CHARLES DUHIGG

Believe Change Habit People Possible Stay
Since the 17th century, insurance agents have been the foremost experts on risk.
CHARLES DUHIGG

Agent Expert Insurance Risk
Research suggests that investment bankers are more prone to commit fraud when they feel the competitor at their heels.
CHARLES DUHIGG

Commitment Competition Heel Investment Research

The Golden Rule of Habit Change: You can’t extinguish a bad habit, you can only change it.

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The Golden Rule of Habit Change: You can’t extinguish a bad habit, you can only change it.

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