“The biggest moment of flexibility in our shopping habits is when we have a child, because when you think about it, all of your old routines sort of go out the window, and suddenly a marketer can come in and sell you new kinds of things.”

Habits are malleable throughout your entire life.

The best agencies understood the importance of routines. The worst agencies were headed by people who never thought about it, and then wondered why no one followed their orders.

Companies aren’t families. They’re battlefields in a civil war.

Small wins are a steady application of a small advantage.

Belief is easier when it occurs within a community.

If you believe you can change – if you make it a habit – the change becomes real.

The problem is that your brain can’t tell the difference between bad and good habits, and so if you have a bad one, it’s always lurking there, waiting for the right cues and rewards.

Since the 17th century, insurance agents have been the foremost experts on risk.

Once you understand that habits can change, you have the freedom and the responsibility to remake them. Once you understand that habits can be rebuilt, the power of habit becomes easier to grasp and the only option left is to get to work.

Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.

It is facile to imply that smoking, alcoholism, overeating, or other ingrained patters can be upended without real effort. Genuine change requires work and self-understanding of the cravings driving behaviours.

The Golden Rule of Habit Change: You can’t extinguish a bad habit, you can only change it.

This is the real power of habit: the insight that your habits are what you choose them to be.

Champions don’t do extraordinary things. They do ordinary things, but they do them without thinking, too fast for the orther team to react. They follow the habits they’ve learned.

The same process that makes AA so effective-the power of a group to teach individuals how to believe-happens whenever people come together to help one another change. Belief is easier when it occurs within a community.

For a habit to stay changed, people must believe change is possible.

The more flexible an economy, the greater its ability to self-correct in response to inevitable, often unanticipated, disturbances and thus to contain the size and consequences of cyclical imbalances.

The increased flexibility of our economy, which has fostered our extraordinary resilience to shocks.

Highly resilient people are flexible, adapt to new circumstances quickly, and thrive in constant change.

I’m very flexible. I’ve got flexibility in any weight class.

I bend but do not break.

I bend, but I do not break.

I bend and do not break.

Victor and vanquished never unite in substantial agreement.