Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
EDWARD DE BONOAs competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
More Edward de Bono Quotes
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Intelligence is something we are born with. Thinking is a skill that must be learned.
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I think school is a place where thinking should be taught.
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You cannot dig a hole in a different place by digging the same hole deeper.
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Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
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Creativity gives the possibility of some sort of achievement to everyone.
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
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Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.
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You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
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It is well known that “problem avoidance” is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
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There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
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If you never change your mind, why have one?
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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What the joke displays is a switch in perception. This is important in changing the way we think.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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I know it aches, how your heart it breaks. You can only take so much. Walk on.
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Creativity can be learned like basketball, which does not mean we will all be NBA stars.
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It’s always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
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I’m tired of dreaming. I’m into doing at the moment. It’s, like, let’s only have goals that we can go after.
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Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
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The effective thinker treats arrogance as the major sin of thinking.
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The awful thing is that you can never be aware of what you are not aware of.
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
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To deal with future we have to deal with possibilities. Analysis will only tell us what is.
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