The power of a car is separate from the way the car is driven.
EDWARD DE BONOAs competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
More Edward de Bono Quotes
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Unhappiness is best defined as the difference between our talents and our expectations.
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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I know it aches, how your heart it breaks. You can only take so much. Walk on.
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Complexity creates confusion, simplicity focus.
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
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A good design is not a democratic consensus.
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I think there is a danger with young people of being dependent in the sense that they don’t acquire any identity or self-image of themselves as thinkers.
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A question is a polite way of demanding something.
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The mind can only see what it is prepared to see.
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Complexity means distracted effort. Simplicity means focused effort.
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If you never change your mind, why have one?
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
EDWARD DE BONO