It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
EDWARD DE BONOMan owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
More Edward de Bono Quotes
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I think there is a danger with young people of being dependent in the sense that they don’t acquire any identity or self-image of themselves as thinkers.
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Mock the devil, and he will flee from thee.
EDWARD DE BONO -
If you do not design the future, someone or something else will design it for you.
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One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
EDWARD DE BONO -
The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at the center of the jaunt.
EDWARD DE BONO -
We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.
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To deal with future we have to deal with possibilities. Analysis will only tell us what is.
EDWARD DE BONO -
A good design is not a democratic consensus.
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An idea that is developed and put into action is more important than an idea that exists only as an idea.
EDWARD DE BONO -
This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
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If you never change your mind, why have one?
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The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
EDWARD DE BONO -
The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
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Creativity is a great motivator because it mades people interested in what they are doing.
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Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
EDWARD DE BONO






