The analysis of data will not by itself produce new ideas.
EDWARD DE BONOMan owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
More Edward de Bono Quotes
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We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
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America is not just a country, it’s an idea.
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One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn’t have the established route to it.
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Once a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.
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Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
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The Church has its problems, but the older I get, the more comfort I find there.
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To me, a faith in Jesus Christ that is not aligned with the poor it’s nothing.
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
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If you never change your mind, why have one?
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Logic will never change emotion or perception.
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Humor is by far the most significant activity of the human brain.
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Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways.
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The vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’
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Creativity is a great motivator because it mades people interested in what they are doing.
EDWARD DE BONO