A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
EDWARD DE BONOIt’s always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
More Edward de Bono Quotes
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Intelligence is something we are born with. Thinking is a skill that must be learned.
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Creativity makes life more fun and more interesting.
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To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
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We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
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Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
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Mock the devil, and he will flee from thee.
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The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
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The mind can only see what it is prepared to see.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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What the joke displays is a switch in perception. This is important in changing the way we think.
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Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
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The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
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Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways.
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
EDWARD DE BONO