The analysis of data will not by itself produce new ideas.
EDWARD DE BONOStudies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
More Edward de Bono Quotes
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The winner is the chef who takes the same ingredients as everyone else and produces the best results.
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Do we have the will to make poverty history?
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The quality of our thinking will determine the quality of our future.
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Logic will never change emotion or perception.
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To me, a faith in Jesus Christ that is not aligned with the poor it’s nothing.
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
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Asking a question is the simplest way of focusing thinking asking the right question may be the most important part of thinking.
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The power of a car is separate from the way the car is driven.
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Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
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We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
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Maybe the social value of truth is as a destination – so long as we do not assume we have arrived there.
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Complexity creates confusion, simplicity focus.
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People should realize we’re jerks just like them.
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Mock the devil, and he will flee from thee.
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Unhappiness is best defined as the difference between our talents and our expectations.
EDWARD DE BONO






