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Jeff Bezos Quote - Our biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.

Our biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.

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Business Cost Dominate People Power Serve Utilization

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It is very difficult to get people to focus on the most important things when you’re in boom times.
JEFF BEZOZ

Business Difficult Focus People Success Time
The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.
JEFF BEZOZ

Business Customer Location Technology
If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
JEFF BEZOZ

Business Customer Internet Physical World
If you build a great product or service, people will talk about it. But it starts with having something that’s worth talking about.
JEFF BEZOZ

Build Business People Service Worth
The human brain is an incredible pattern-matching machine.
JEFF BEZOZ

Brain Human Intelligence Machine
The pain and emotional trauma caused by the racism and violence we are witnessing toward the black community has a long reach.
JEFF BEZOZ

Black Lives Matter Community Emotional Pain Racism Violence Witness
If you double the number of experiments you do per year you’re going to double your inventiveness.
JEFF BEZOZ

Business Dedication Experiment Motivational Number Success
We change our tools and then our tools change us.
JEFF BEZOZ

Business Change Tool
Be proud of your choices, not your gifts.
JEFF BEZOZ

Choice Gift Inspirational One Liner Proud
Invention is by its very nature disruptive. If you want to be understood at all times, then don’t do anything new.
JEFF BEZOZ

Business Invention Nature Time Understand Want
Position yourself with something that captures your curiosity, something that you’re missionary about.
JEFF BEZOZ

Business Capture Curiosity Mission Passion Position Yourself
One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions; your passions choose you.
JEFF BEZOZ

Choose Force Interest Mistake Passion People Try
It’s harder to be kind than clever.
JEFF BEZOS

Clever Inspirational Kindness One Liner
We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
JEFF BEZOZ

Business Customer Innovation Invention Start Stone Work
If you want to be inventive, you have to be willing to fail.
JEFF BEZOS

Business Creation Failure Want
Work hard, have fun and make history.
JEFF BEZOZ

Business Entrepreneur Fun History Motivational One Liner Work Hard

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