If you only do things where you know the answer in advance, your company goes away.
JEFF BEZOZOur biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.
More Jeff Bezos Quotes
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If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
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Cleverness is a gift, kindness is a choice.
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If you think about the long term then you can really make good life decisions that you won’t regret later.
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Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.
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Life’s too short to hang out with people who aren’t resourceful.
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We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
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If you double the number of experiments you do per year you’re going to double your inventiveness.
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If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
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People loved their horses, too. But you don’t keep riding your horse to work just because you love it.
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If you’re truly obsessed over customers, it’ll cover a lot of errors.
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Failure comes part and parcel with invention. It’s not optional.
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You know, we love stories and we love narrative; we love to get lost in an author’s world.
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Everything you are comes from your choices.
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Our point of view is we will sell more if we help people make purchasing decisions.
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I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
JEFF BEZOS