If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
JEFF BEZOZIf you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
JEFF BEZOZIf you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.
JEFF BEZOSOur point of view is we will sell more if we help people make purchasing decisions.
JEFF BEZOZIt is very difficult to get people to focus on the most important things when you’re in boom times.
JEFF BEZOZDetermine what your customers need, and work backwards.
JEFF BEZOZWe innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
JEFF BEZOZWork hard, have fun and make history.
JEFF BEZOZBe proud of your choices, not your gifts.
JEFF BEZOZWhat’s dangerous is not to evolve.
JEFF BEZOZIf you build a great product or service, people will talk about it. But it starts with having something that’s worth talking about.
JEFF BEZOZIf we think long term, we can accomplish things that we couldn’t otherwise accomplish.
JEFF BEZOZTeachers, who are really good create that environment where you can be very satisfied by the process of learning.
JEFF BEZOZOne of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
JEFF BEZOSThe book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
JEFF BEZOZInvention is by its very nature disruptive. If you want to be understood at all times, then don’t do anything new.
JEFF BEZOZIt’s hard to find things that won’t sell online.
JEFF BEZOZ