A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
JEFF BEZOZI think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
More Jeff Bezos Quotes
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I don’t want to use my creative energy on somebody else’s user interface.
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I’d rather interview 50 people and not hire anyone than hire the wrong person.
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I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.
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Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.
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People don’t want gadgets, they want services.
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To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.
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I think if people read more, that is a better world.
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Obsess about customers, not competitors.
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We got to talk about how lucky we are to have such amazing parents. They’ve always been and still are role models and mentors for us.
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Entrepreneurs must be willing to be misunderstood for long periods of time.
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If you build a great product or service, people will talk about it. But it starts with having something that’s worth talking about.
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If you double the number of experiments you do per year you’re going to double your inventiveness.
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One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions; your passions choose you.
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Position yourself with something that captures your curiosity, something that you’re missionary about.
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Will you be clever at the expense of others, or will you be kind?
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Cleverness is a gift, kindness is a choice.
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Though we are optimistic, we must remain vigilant and maintain a sense of urgency.
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Complaining is not a strategy.You have to work with the world as you find it, not as you would have it be.
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Be proud of your choices, not your gifts.
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
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Determine what your customers need, and work backwards.
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There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
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There’ll always be serendipity involved in discovery.
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If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
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If you don’t understand the details of your business you are going to fail.
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Invention requires a long-term willingness to be misunderstood.
JEFF BEZOZ