We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
JEFF BEZOZFocusing on the customer makes a company more resilient.
More Jeff Bezos Quotes
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The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.
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If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
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The human brain is an incredible pattern-matching machine.
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It’s not an experiment if you know it’s going to work.
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If you can’t feed a team with two pizzas, it’s too large.
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Invention requires a long-term willingness to be misunderstood.
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Focusing on the customer makes a company more resilient.
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The great thing about fact-based decisions is that they overrule the hierarchy.
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Failure comes part and parcel with invention. It’s not optional.
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The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
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Determine what your customers need, and work backwards.
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Advertising is the price you pay for unremakable thinking.
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It’s harder to be kind than clever.
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Life’s too short to hang out with people who aren’t resourceful.
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
JEFF BEZOS