“Believe in your dreams and dream big. And then after you’ve done that, dream bigger.”

When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.

This may sound a bit naive, but I got here by believing in big dreams.

Always challenge the old ways.

We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.

I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.

Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.

If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.

People around the world, they want the authentic Starbucks experience.

The premium single-cup segment is the fastest-growing business within the global coffee industry.

The challenge of the retail business is the human condition.

We are not in the coffee business serving people, we are in the people business serving coffee.

At its core, I believe leadership is about instilling confidence in others.

Don’t be threatened by people smarter than you.

In times of adversity and change, we really discover who we are and what we’re made of.

Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.

I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.

I get my exercise being a pallbearer for those of my friends who believed in regular running and calisthenics.

I have always believed that there is no point in having regrets as you learn far more from mistakes than successes. Embrace a mistake and learn from it; don’t regret them.

Those who don’t believe in magic will never find it.

I try not to speak about all the charities and people I help, because I believe we can only be truly generous when we expect nothing in return.

When you believe, all things are possible.

I believe that tomorrow is another day and I believe in miracles.

Every leader is telling a story about what he or she values.

I believe one of the hardest things you can do is conquer your fears, but if you have a goal, then it’s your job to open up and let it be real no matter how scary it seems.