One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
HOWARD SCHULTZWork should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
More Howard Schultz Quotes
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
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If you want to achieve widespread impact and lasting value, be bold.
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I can’t imagine a day without coffee. I can’t imagine!
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
HOWARD SCHULTZ






