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The third big war will begin when the big city is burning.

Ray Kroc

Look after the customer and the business will take care of itself.
RAY KROC

Business Customer Priority Success
If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
RAY KROC

Customer Job Love Money Success Work Yourself
There are things money can’t buy and hard work can’t win. One of them is happiness.
RAY KROC

Happiness Hard Work Money Myself Oneself Price Win
I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
RAY KROC

Believe Happiness Man Myself Problem Responsibility
I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
RAY KROC

Ability Ego Entrepreneur Inspirational Leadership Pride Yourself
Are you green and growing or ripe and rotting?
RAY KROC

Age Growth Yourself
None of Us is as Good as All of Us.
RAY KROC

Goodness Inspirational Team Work
To be successful, you must be daring, be first and be different.
RAY KROC

Dare Different Success Yourself
In my experience, good executives don’t make mistakes.
RAY KROC

Executive Experience Mistake Myself
When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROC

Bad Build Cost Time Wait
Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
RAY KROC

Imagination See Unique World
It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC

Achievement Floor Walk
I was an overnight success all right, but 30 years is a long, long night.
RAY KROC

Fame Myself Popular Right Success Time
If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
RAY KROC

Competition Drown Myself Water
I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROC

Big Preparation Room Thinking Writing Yourself
We have an obligation to give something back to the community that gives so much to us.
RAY KROC

Community Fulfill Generosity Obligation

The third big war will begin when the big city is burning.

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The third big war will begin when the big city is burning.

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