To be successful, you must be daring, be first and be different.
RAY KROCThe third big war will begin when the big city is burning.
More Ray Kroc Quotes
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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We provide food that customers love, day after day after day. People just want more of it.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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If you’re not a risk taker, you should get the hell out of business.
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If you’ve got time to lean, you’ve got time to clean.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
RAY KROC