“I was an overnight success all right, but 30 years is a long, long night.”

I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.

From the calm morning, the end will come when of the dancing horse the number of circles will be nine.

That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.

It requires a certain kind of mind to see beauty in a hamburger bun.

In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.

Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.

In business for yourself, but not by yourself.

It is no achievement to walk a tightrope laid flat on the floor.

There’s almost nothing you can’t accomplish if you set your mind to it.

When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.

Luck is a dividend of sweat. The more you sweat, the luckier you get.

You’ll learn more about a road by traveling it than by consulting all the maps in the world.

Look after the customer and the business will take care of itself.

In my experience, good executives don’t make mistakes.

If my competitor were drowning I’d stick a hose in his mouth and turn on the water.

Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.