I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROCWe have an obligation to give something back to the community that gives so much to us.
More Ray Kroc Quotes
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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If you’re not a risk taker, you should get the hell out of business.
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In business for yourself, but not by yourself.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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None of Us is as Good as All of Us.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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The first dollar is the most you will get if you don’t love what you are doing.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
RAY KROC






