When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROCWhen times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROCWhen the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
RAY KROCIf you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROCWe have an obligation to give something back to the community that gives so much to us.
RAY KROCYou must perfect every fundamental of your business if you expect it to perform well.
RAY KROCTo be successful, you must be daring, be first and be different.
RAY KROCCreativity is a highfalutin’ word for the work I have to do between now and Tuesday.
RAY KROCI never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
RAY KROCIf my competitor were drowning I’d stick a hose in his mouth and turn on the water.
RAY KROCAfter there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
RAY KROCWhile formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
RAY KROCThere is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROCWe take the hamburger business more seriously than anyone else.
RAY KROCTake calculated risks. Act boldly and thoughtfully. Be an agile company.
RAY KROCNo one of us is more important than the rest of us.
RAY KROCSpeaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
RAY KROC