There’s almost nothing you can’t accomplish if you set your mind to it.
RAY KROCIf my competitor were drowning I’d stick a hose in his mouth and turn on the water.
More Ray Kroc Quotes
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The quality of a leader is reflected in the standards they set for themselves.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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In my experience, good executives don’t make mistakes.
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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The third big war will begin when the big city is burning.
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To be successful, you must be daring, be first and be different.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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We provide food that customers love, day after day after day. People just want more of it.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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It is no achievement to walk a tightrope laid flat on the floor.
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You’re only as good as the people you hire.
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Are you green and growing or ripe and rotting?
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All money means to me is a pride in accomplishment.
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
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When you’re green, your growing. When you’re ripe, you rot.
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Tomorrow at sunrise I shall no longer be here.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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You must perfect every fundamental of your business if you expect it to perform well.
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Adversity can strengthen you if you have the will to grind it out.
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
RAY KROC