The first dollar is the most you will get if you don’t love what you are doing.
RAY KROCIf my competitor were drowning I’d stick a hose in his mouth and turn on the water.
More Ray Kroc Quotes
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I don’t believe in saturation. We’re thinking and talking worldwide.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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To be successful, you must be daring, be first and be different.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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No one of us is more important than the rest of us.
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Adversity can strengthen you if you have the will to grind it out.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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If you’re not a risk taker, you should get the hell out of business.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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The more I help others to succeed, the more I succeed.
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We have an obligation to give something back to the community that gives so much to us.
RAY KROC






