It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
RAY KROCIf my competitor were drowning I’d stick a hose in his mouth and turn on the water.
More Ray Kroc Quotes
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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The more I help others to succeed, the more I succeed.
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It is no achievement to walk a tightrope laid flat on the floor.
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You must perfect every fundamental of your business if you expect it to perform well.
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Look after the customer and the business will take care of itself.
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When you’re green, your growing. When you’re ripe, you rot.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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No one of us is more important than the rest of us.
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The quality of a leader is reflected in the standards they set for themselves.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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There’s almost nothing you can’t accomplish if you set your mind to it.
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The third big war will begin when the big city is burning.
RAY KROC